What we can say is that we’ll still do mature games for the Wii market because with an install base of some 34 million in Europe and America (maybe half of whom don’t own Xbox 360s and PS3s)…. So even if you took half of those where they’re not into those (core) games, you’ve still got 8 million consumers to go for. So I think the sheer scale of the Wii allows a shooter, or a mature game, to be a niche but a successful niche. And because the development costs can be less on Wii, that means you can sell less to be successful…. We can take more risks on the Wii.

It's good to see that after a couple flops and a success SEGA is still interested in Wii's "core" market. Even if that "core" market on Wii is probably (and by probably I'm taking what some haters are trying to say, which also means there's no proof) 10%, that's 5 million users they could sell to if they market it right and make it a good game. It's also interesting to note he pointed out that with Wii devs are able to take a lot more risks, which is certainly true as the developing cost is significantly lower than the 360 or PS3.

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